Resume

Jillian Saliba
Public Relations | Communications
Member of the Public Relations Student Society of America, Kent Chapter

Led a team of 5 in creating a year-long campaign to build awareness of The YMCA of Greater Cleveland as a mission-focused, non-profit organization serving its community.
Through extensive research, such as conducting over 15 in-person interviews, an eight-person focus group and a survey with over 30 responses, The Clevelandteers created a strategic plan to increase retention rates of existing members and gain potential members.
Presented findings to YMCA directors, employees and a panel of judges. The Clevelandteers placed first out of three teams and our ideas will be implemented throughout the organization.

Worked alongside professional athletic stylist/consultant, Sydney Bordonaro.
Deeply researched professional athletes to understand their individual fashion preferences, tailoring wardrobe selections to align with their unique personas
Utilized trend analysis to forecast and incorporate emerging styles into the athletes' wardrobes, ensuring a forward-looking and influential presence.
Successfully aligned athlete wardrobes with brand endorsements, fostering a cohesive and impactful visual narrative.
Deeply researched, chose and built relationships with well-known ethical fashion brands to gift our clients items for the seeding process.

Researched, and wrote, several articles for Kent Wired.com, the university’s daily news site; and A Magazine, Kent’s fashion magazine.
Collaborated with the editorial teams to brainstorm and plan engaging content for each article, ensuring a diverse and appealing mix of articles.
Authored compelling and insightful feature articles covering a wide range of fashion-related topics, including personal student designer stories, extensive coverage of Kent State’s nationally renowned School of Fashion and more.

Led a team of 5 to rebrand and reimagine Kent State’s Student Center as a food-and-event destination of distinction for Kent State students.
Conducted extensive primary research such as over 30 street interviews, a focus group and surveys to collect research on behalf of the client.
Applied the research findings to design every aspect of an in-depth brand-awareness campaign aimed at restoring the Kent Student Center as the hub of student life.